TikTok Engagement Rate Calculator

TikTok engagement rate measures how actively viewers interact with your videos through likes, comments, and shares relative to total views. Unlike Instagram, where engagement is typically calculated against follower count, TikTok's algorithm-driven feed means views are the better baseline — your videos regularly reach people who don't follow you.

This makes TikTok engagement rates naturally higher than other platforms. A rate below 4% suggests your content isn't sparking enough interaction relative to its views. Rates between 4% and 9% are considered average. Rates from 9% to 18% are strong, and anything above 18% is exceptional — a sign that your content is highly resonant and shareable.

The formula is straightforward: add your likes, comments, and shares together, divide by total views, and multiply by 100. Shares are included because they're a strong signal on TikTok — the algorithm weighs shares heavily when deciding whether to push a video to a wider audience. A video with a high share rate relative to views is likely to land on more For You pages.

Understanding your engagement rate helps you make better content decisions. If your views are high but engagement is low, your hook might be strong but the content isn't delivering. If engagement is high but views are low, the algorithm may need more signals — try posting at different times or using trending sounds and hashtags to give your content an initial boost.

For creators who publish articles, blog posts, or newsletters, engagement rate is also a proxy for how likely viewers are to click your bio link. Tools like PostLink maximize that click by ensuring each video links directly to the relevant content instead of dropping viewers onto a generic link page where they have to hunt for the right article.