TikTok Money Calculator

TikTok creators earn money through two main channels: the TikTok Creator Fund (now the Creativity Program) and brand sponsorships. The Creator Fund pays between $0.02 and $0.04 per 1,000 views, which means even viral videos with millions of views only generate modest direct income. A video with 1 million views might earn $20 to $40 from the fund alone. This is why most successful TikTok creators treat fund payments as supplemental income and focus on building an audience that attracts brand deals.

Brand sponsorships on TikTok pay significantly more than the Creator Fund. Rates are typically calculated based on a CPM (cost per thousand views) model, with niche-specific multipliers. A creator in the finance or tech niche might command $6 to $15 per thousand expected views, while lifestyle or entertainment niches tend to pay $3 to $10. For a creator averaging 100,000 views per video, this translates to $300 to $1,500 per sponsored post — orders of magnitude more than Creator Fund revenue for the same content.

Follower count still matters for TikTok sponsorships, but views are the primary currency. Unlike Instagram where follower count heavily influences rates, TikTok's algorithm can push content from small creators to massive audiences. Brands know this and increasingly evaluate creators based on average view counts and engagement rather than followers alone. A creator with 20,000 followers but consistently high view counts can earn more per post than a creator with 200,000 followers and lower engagement.

To increase your TikTok earnings, focus on growing your average view count through consistent posting and trend participation. Build a portfolio of your best-performing videos to share with potential sponsors. Most importantly, track your link performance — brands want to see that your audience takes action, not just watches. PostLink provides the click-through data and analytics that prove your content drives real traffic, giving you leverage to negotiate higher rates.

Keep in mind that TikTok monetization varies by region and is subject to platform policy changes. The estimates in this calculator are based on current US market rates and should be used as a starting point for negotiations rather than guaranteed income figures. Factors like content exclusivity, usage rights, and campaign duration all affect final sponsorship rates.