Traffic Leak Calculator

Every time you post on Instagram or TikTok, a portion of your followers visit your profile and tap your link in bio. But here's the problem: a traditional link-in-bio page shows every visitor the same generic list of links, regardless of which post brought them there. Most visitors can't find the content they came for, so they bounce.

Industry data shows that generic link-in-bio pages have bounce rates of 80% or higher. That means for every 100 followers who tap your link, only 20 actually click through to your content. The other 80 leave empty-handed — that's your traffic leak.

How Smart Routing Fixes the Leak

PostLink works differently. Instead of a static link wall, PostLink detects which post a follower came from and automatically routes them to the matching article, recipe, video, or product page. No scrolling, no guessing, no extra taps. This simple change can reduce your bounce rate to 20% and recover the vast majority of lost clicks.

How the Calculator Works

Enter your follower count above. The calculator estimates your monthly profile views (roughly 15% of your follower count), how many of those visitors tap your bio link (about 3%), and how many ultimately click through to your content — with and without smart routing. The difference is the traffic you're currently leaving on the table every month.