Understanding your analytics dashboard

The PostLink analytics dashboard shows you exactly how your bio link is performing.

What you'll see:

Clicks over time: A chart showing daily clicks over your selected date range. Choose from 7 days, 30 days, 90 days, or all-time (history limits depend on your plan).

Top links: See which linked URLs are getting the most clicks. This tells you which content resonates most with your audience.

Platform attribution: If you're using Smart Links, see a breakdown of where your traffic comes from — Instagram, TikTok, YouTube, Twitter/X, or Bluesky — with percentages and click counts.

Smart routing rate: Track what percentage of clicks were automatically routed to the right content via smart routing vs. visitors who landed on your bio page directly.

Country breakdown: See which countries your clicks come from. Useful for understanding your audience geography and for brand partnerships.

Device breakdown: See the split between mobile, tablet, and desktop visitors.

Dashboard home stats: Your dashboard home page shows quick stats at a glance — clicks in the last 7 days, smart routing rate, total subscribers, and active DM triggers.

Analytics by plan: - Starter: 30-day analytics history - Pro: Unlimited analytics history with full attribution - Team: Unlimited analytics history with full attribution

Tips: - Check which posts drive the most clicks and create more content like them - If a post has high engagement but low clicks, review your caption CTA - Use platform attribution to focus on the channels that drive the most traffic - Export subscriber data anytime from Dashboard → Subscribers