Using PostLink with Instagram and TikTok

PostLink works with both Instagram and TikTok, helping you route followers on each platform to the right content.

Instagram: - Connect your Instagram account in Dashboard → Settings - Posts sync automatically after connecting - Add links to specific posts in Dashboard → Posts - Smart routing uses Instagram's referral data to match posts to links - Works with feed posts, reels, and carousel posts - Featured post routing — pin a post so your bio link always routes to it - Auto-Replies — set a trigger word and PostLink sends followers your link automatically (via DM)

TikTok: - Connect your TikTok account in Dashboard → Settings - Videos sync automatically after connecting - Add links to your TikTok videos the same way as Instagram posts - Smart routing detects TikTok referral traffic and routes accordingly - Featured post routing — pin a video so your TikTok bio link routes directly to it - TikTok requires 1,000+ followers or a Business account to add a website link to your bio - Auto-Replies via comment reply

Smart Links for both platforms: Use platform-specific Smart Links for the best analytics. Go to Dashboard → Smart Links to get unique URLs for Instagram, TikTok, YouTube, Twitter/X, and Bluesky. Each tracks traffic separately.

Using both platforms: - Use Smart Links in each platform's bio for attribution tracking - PostLink automatically detects which platform a visitor came from - Each platform's posts can be linked to different URLs - Analytics show traffic breakdown by platform

Account limits by plan: - Starter: 1 account per platform - Pro: 3 accounts per platform - Team: 5 accounts per platform

Tips: - Post the same content on both platforms with the same "link in bio" CTA - Use PostLink analytics to see which platform drives more clicks - Keep your username consistent across Instagram, TikTok, and PostLink