What is PostLink and how does it work?

PostLink is a smart link-in-bio tool designed for content creators who publish articles, blog posts, newsletters, or videos and promote them on Instagram and TikTok.

The problem PostLink solves: When you share a new post on Instagram or TikTok promoting your latest article, your followers tap "link in bio" — but they land on a generic page with dozens of links. Most give up and leave. You lose the reader.

How PostLink works: 1. You connect your Instagram or TikTok account to PostLink. 2. When you publish a new social post, PostLink detects it and lets you link it to a specific article URL. 3. When a follower sees your post and taps your bio link (postlink.to/yourusername), PostLink knows which post they just viewed and routes them directly to the matching article.

No link walls. No guessing. One tap, right content.

PostLink also gives you: - Click analytics so you know which posts drive the most traffic - Email subscriber collection built into your bio page - Custom domain support (Pro plan) - Automatic post syncing so you spend less time managing links

It's free to get started with up to 10 linked posts. Pro and Team plans unlock unlimited posts, custom domains, and advanced analytics.