My smart link isn't redirecting correctly

If followers are landing on your PostLink profile page instead of the specific article, here's what to check.

The post doesn't have a linked article: Go to Dashboard → Posts and make sure you've linked an article to the post in question. Posts without linked articles will show your default PostLink page.

The article URL is broken: Click the article URL in your dashboard to verify it's still working. If the article was moved or deleted, update the URL.

The follower didn't come from a specific post: Smart routing works when a follower views a specific post and then taps your bio link. If they navigate directly to your bio link (from search, for example), PostLink shows your profile page since there's no post context.

Browser or app caching: Some browsers cache redirects. Ask the follower to try in an incognito/private window or clear their browser cache.

The article is linked to the wrong post: Double-check in Dashboard → Posts that the correct article is linked to the correct post.

Testing smart routing: To test, view one of your linked posts on Instagram, then tap your bio link. You should be redirected to the linked article within a second.